Media is considerably turning away from its role of being society’s gatekeeper or well a security guard. Currently its status is more similar to that of a lapdog. By this I am in no way trying to minimize reach and effect of media in general, all I wish to point out is media’s changing loyalties. Media has taken on a new role of being publicity managers for celebrities. A ‘star’ is a ‘star but media makes a ‘star’ a celebrity. Creating hypes, acting as paparazzi around them, creating images and even destroying images. Media is on them 24 hours a day.
Well I don’t think media is at any fault either. In this scenario of 24 hours news channels one cannot expect them (news channels) to bring in “breaking news” all the time, to fill the news slots. Therefore, for sensationalisation it has to turn towards other mediums as well. Media makes a real-life star wedding just as important as prime time news coverage. It brings us scoops and gossips from the world of bollywood, sports, television, etc. they are able to find a celebrity wherever they go. Star- studded launch parties are just as important as tsunami coverage. It is a world of celebrities which media creates or breaks.
Well good or bad, media works to give you publicity whenever, wherever and however.
Saturday, June 16, 2007
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