South Indian flavor missing from the Indian TV platter

Just as on urban Indian television rural India is very minimally represented similarly in Indian news, especially on national news channels, southern India is presented very marginally.
Music shows never concentrate on d south, Class 12 topper from north gets 9 o'clock headlines, but from south he/she gets a brief interview.
Several reasons go into this…and well I may or may not be correct in my observation.

Firstly, the language barrier keeps southern states separated from rest of the country. Since Hindi is the national language and most of the news channels have Hindi version they probably concentrate on the Hindi-speaking sector. Recently one of my friends pointed out to me that in d latest television show “antakshri”(star one) you can find four Zones representing India and those zones do not include south zone. It includes only north, east, west and Central.
While d shows tagline says “har akshar ki dhun par khelega India” yet somehow southern states are easily omitted, Which makes one wonder if South India belongs to India or not.

This is just one example. India’s 24-hour news channels have just barely an hour or two devoted to news related to the southern belt.

Well I also think that I will not be entirely incorrect if I say that ‘south’ in itself too is a quite secluded community, that like to keep within itself, maintaining their distinctive cultures and traditional roots.

Nevertheless, I think that we too have a hand in that sort of thinking being upheld until now. By ‘we’, I mean the rest of the country and representatives of people. Representatives of southern states themselves do not seem to b making any effort to work on solutions of language and regional barriers and towards bringing ‘south’ closer in the mainstream India.
You know one more interesting thing to ponder on is that in this modernized day n age of global village concept we have become much more closer to foreign countries like U.S.A. and China, etc, than we can ever be to our own southern states.

Well another reason is also d fact that d ‘heartbeat’ of India lies anywhere but in southern India. Like the politics of the country is concentrated in north especially in the national capital of d country Delhi.
Similarly, mumbai and Delhi together become hubs of India’s economy.
Even the hub of India’s biggest movie industry is in Mumbai whereas Delhi plays a very strategically thought of headquarters for all the major news channels of the country.

Bears and bulls, seats, ministries, bollywood, economics, politics, conservatism, ethnic differences, education, growth, and ideas of protecting a pure essence of cultural roots… well according to me all these factors go in seclusion of southern India from the rest of the country.

MEDIA AS PR MANAGERS 4 CELEBRITIES

Media is considerably turning away from its role of being society’s gatekeeper or well a security guard. Currently its status is more similar to that of a lapdog. By this I am in no way trying to minimize reach and effect of media in general, all I wish to point out is media’s changing loyalties. Media has taken on a new role of being publicity managers for celebrities. A ‘star’ is a ‘star but media makes a ‘star’ a celebrity. Creating hypes, acting as paparazzi around them, creating images and even destroying images. Media is on them 24 hours a day.
Well I don’t think media is at any fault either. In this scenario of 24 hours news channels one cannot expect them (news channels) to bring in “breaking news” all the time, to fill the news slots. Therefore, for sensationalisation it has to turn towards other mediums as well. Media makes a real-life star wedding just as important as prime time news coverage. It brings us scoops and gossips from the world of bollywood, sports, television, etc. they are able to find a celebrity wherever they go. Star- studded launch parties are just as important as tsunami coverage. It is a world of celebrities which media creates or breaks.
Well good or bad, media works to give you publicity whenever, wherever and however.