Well god are the newest entry to channel rivalries, no I m not talking about viiting temples or astrology sessions before shows. This time god is been packaged off in form of content on almost all of the major channels. We have ‘Jai Ma Vaishno Devi’ on 9X, ‘mata ki Chowki’ on Sahara, etc.
It’s like one channel decided to TV a new genre on viewers and all the others caught-on to mint the gold in this. Though there have been certain off and on attempts by channels before to cash in on such concepts before but this the major attraction is sale of God for TRPs and viewership, which is no less than a cult following. India has always bee a very religious land, and television has always been a major escape from reality and to entertainment. Now the channels have got their Midas touch by combining the two for its viewers. But well gimmick or no gimmick, no one complains as finally we are getting some quality content on TV.
Recently NDTV imagine launched there new campains to promote their show “Ramayan”. The TVC shows how present day TV content has taken its toll on our younger generation’ values and morals and then comes in “Ramayan”- ek acchi aadat.
Well though I know that the campaign is just a way to woo the audience emotions yet what it showcases is infact a situation based in our real life situations. So if the channel’s gold digging attempt is actually able to inculcate some’Acchi Aadat’ in the younger generation of the country then we don’t mind thee overdosage of such programs on the television.
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